IMO:在工作场景打败微信

作者:三部曲网络 分类: 发布于:2015-1-15 9:16 ė1441次浏览 655条评论

导语:微信是以“人”为中心,更多是朋友圈内沟通。但工作不同,工作以“事”为中心,工作圈谈的是任务,协同和执行。因此,用微信来工作有诸多的痛点。

互联网的出现,为商业世界带来了一场场革命。前段时间阿里巴巴在美国上市,市值一度高达3000亿美元,就足以折射出互联网的巨大威力。随着准入门槛的降低,大家能更便捷地使用互联网、移动互联网,甚至物联网,加之中国巨大的人口红利,众多的消费人群,就会爆发出许多新的商业模式和消费模式。

从整个消费者市场来看,我们可以发现,大部分人使用互联网的目的在于沟通和社交,当然电子商务也已成为一种趋势。这是一种大众化的、低成本的沟通渠道。比如,微信的出现大大提升了移动状态下人与人沟通和社交的体验。不过,微信是以“人”为中心,范围更多是朋友圈内沟通、交流、分享。但是工作不同,工作以“事”为中心,工作圈谈的是任务,协同和执行,工作关系以某一任务把同事们拉到一起,因此,用微信来工作有诸多的痛点。

首先是混淆了工作与生活。例如,很多人会用两个微信号,一个用于亲友间的交流,另一个用于工作,微信没办法把工作与生活很好的隔离开来,所以微信的定位更趋向于生活化、个人化的沟通。其次是隐私和安全。微信是一个纯粹的公有云服务,这令很多企业没有安全感。同时,微信目前又是一项免费的服务,对于企业来说,免费就代表没有服务承诺,如果大家都依附于这种方式,一旦这个免费服务出现了故障或信息外泄,就会产生很多不可控的问题。另外,微信没有PC版(Web版并非PC版),我们工作的主场景仍在PC侧,很多手机端的东西没有办法在PC上实现同步,因此很难实现跨屏协作。实际上职场人士还有这样的体会,一个微信号加了若干个工作微信群,每个群都在讨论各自的工作进展,随着讨论的展开,若干任务和话题也随之产生。而一旦没有及时跟进讨论或刷屏,就不得不被大量的文字信息和语音消息淹没,根本无法对每一任务的状态进行管理,跟踪回溯与之相关的关键信息,反而降低了工作效率。

现在很多企业选择微信作为工作场景下的沟通工具是不可取的。

工作场景需要专属的沟通平台 。

在工作场景中,沟通肯定是第一位,IM(即时通讯)是企业的最基本功能。首先,企业的IM和个人消费者的IM不大一样,个人消费者的IM更偏向于发送信息,包括文字、语音留言、图片、视频等,企业的IM宽度更广,包括文档共享、文件传输、演示、语音、视频、会议及日常的管理等。其次,相对于个人的单点沟通,工作更多的是协同,很多事件不是一个人能够完成的。比如,你是一位销售,在卖产品之前,你要跟产品经理核实客户需求的满足度,你要报价,就又涉及到财务部门批价,签合同需要法务部门的审批,等等,这样一下子就跨了好几个部门,你需要建立一个虚拟团队、以“事”为中心进行有效的群组沟通。IMO是以“事件”为圈子,即以任务为标题,来组织一个虚拟团队,进行分工协作,然后设定时间表,设置进度提醒,这样就取代了传统的E-mail的方式,团队成员也可以随时查看、回顾来往事件。还有,企业要沟通、分享、协作,就会需要一个平台,并且希望有一体化的服务、无缝的体验。把IM平台化,来聚合更多的协同功能,这是企业想要的,也是必备的。随着各类移动终端的兴起,用户开始更多地注重跨屏的体验;以前大家只是在办公室办公,现在的办公在路上,在机场,在任何地方都可以,实现PC、手机一体化的工作体验,能更好地提高企业的工作效率。

IMO(易睦网络)经过8年的深耕细作打造了企业专属的沟通协同云平台,在沟通的基础上加入了协同,并随着我们移动端的推出真正实现了无缝的跨屏操作,让工作更高效,随时随地。目前我们服务于近百万付费用户,用户平均使用时长为9.01小时,领先业界水平。

企业需要服务型的聚合平台

企业希望简化操作流程,一点登陆,在一个平台上实现与工作相关的所有事情。为此,IMO制定了长远的战略规划,即构建互联网商业社区,创建一个大规模的网上CBD,为进驻社区的企业提供更多的服务和便利,涵盖了订餐、差旅、在线培训以及未来的采购等新的商业模式,在提高运营效力的同时大大降低了企业的运营成本。

B2B公司也要关注最终用户

C(消费者)端市场的兴起,必然会使B(企业)端市场的消费习惯发生一些改变,因此即使是B2B公司,也应该重视最终用户。企业市场必将会是C驱动B的市场,其实纵观国际市场例如微软的Skype for Business,谷歌的Google for Work,苹果与IBM的合作即可看到端倪。

第一,找出真正的市场。以前我们主要把企业当作客户,认为只要让老板同意,让IT接受,这件事就解决了,但是随着消费习惯的升级,最终用户的使用情况和产品黏性将反过来影响购买决策。虽然做出购买决策的一般是公司负责人,但我们的需求调查对象并不仅限于他们,而是使用产品的所有员工。企业员工才是我们真正的用户,如今他们的观念、工作方式都发生了很大的改变,只有了解他们的工作习惯,才能开发出更人性化的产品。

第二,开发用户最需要的产品。imo从创立之初即明确定位产品为消除企业用户的办公痛点。比如,如何更易上手、易操作,简化工作流程,项目进展可管理,等等。然后再根据数据分析和反馈,对产品进行迭代式更新。

企业是一个海量市场,人们的工作方式已发生了巨大的变化,我们需要探索能彻底改变游戏规则的革命性创新机遇,只有持续在平台深耕,重视用户需求,并不断更新改善,我们才能获得持久的竞争优势。套用小米雷总的话”只要站在风口,猪都能飞起来”。企业市场的风还没有真正起来,但我们已经做好准备, 等风来!

本文出自 三部曲网络 - 新闻中心,转载时请注明出处及相应链接。

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