寻找天使投资人对你的初创企业来说实际吗?

作者:三部曲网络 分类: 发布于:2015-1-23 15:38 ė2475次浏览 644条评论

导语:你的企业适合天使投资吗?如果以下的四个问题你不能都给出肯定的回答,那么你的企业可能并不适合天使投资。

天使投资人从投资中得到回报,下面这四个问题帮助你检验你的公司是否会产生回报。即便四个问题的答案都是肯定的,也不代表你就能吸引到投资人,但是如果有一个答案是否定的,就意味着你的公司很可能不适合天使投资。

1. 公司销售额的潜在增长足够吸引人吗?

你的公司是否有吸引人的增长故事?如果给你一分钟的时间,你能用合理的理由说服投资人,企业的年销售额能够在未来的三到五年内增长至5百万、1千万或2千万吗?

只有数字并不够,你还需要一个故事。故事应以存在的问题开头,有足够多的人关注和探讨,你的企业正在一个有趣的市场领域发展。商业故事要描述你的企业就问题所提供的解决办法,包括吸引人的细节,例如你的背景和能力等。

投资人其实并不关心你的数字,除非他们已经在面临的问题和解决方案中看到了市场潜力。他们会通过你的故事自行估测企业的潜力。到这个时候,数字(市场分析、人口因素、调研结果)才会变得有用。

如果你的真实数字与投资人想象的并不一致,你就需要努力证明自己是正确的。如果故事奏效,数字会是一个不错的加分项。

2. 企业增长是否能够量化?

企业的单位销量应能够快速增加,而无需相应提高固定成本、总人数和营销费用。大多数制造企业可以通过增加产品生产产能而提高销量,这是相对简单的方式。大多数网络企业的增长也较为容易,因为网站用户或应用数量的增加,只需要简单地增加适当带宽就可以了。

不过对于大多数服务型企业来说,想要取得大幅的量化增长就没有这么简单了。因为他们依靠人,而非机器,所以在不增加固定成本和工资支出的情况下,很难增加产量。

有一种解决办法是开办特许经营。但这对天使投资人来说并不是一个可靠的选择,除非你的公司已经做得比较好了。

3. 商业模式是否不可击败?

企业创始人应能够解释,他如何保护初创企业免受潜在竞争者的威胁——进入市场、抢占资源和客户。知识产权包括版权、专利和商业秘密,这些通常被认为是能让一个企业立于不败之地的秘密武器。

一些伟大的商业理念最终失败,就在于这个理念里没有防御竞争的要素,也缺少抵抗大公司的秘密武器。

如果首先进入市场,并且增长迅速,占据了坚实的客户基础,那么传说的“先发优势”可以让商业理念利于不败之地。这种策略有时会成功,但也不是一直奏效。投资人会依靠自己的经验判断,并不需要你告诉他们什么。

4. 管理团队是否可靠?

如果企业的创始人都没有创业经验,天使投资人一般不会投资。这会让我的邮件回复人感到失望了,他们抱怨这就像先有鸡还是先有蛋的问题,投资人要求企业在融资前收到过投资。他们说,如果天使投资人不投资他们的公司,他们要从哪里获得经验呢。

我的答案是,你可以通过加入已有的团队积累经验,首先为其他的初创企业工作,或者寻找有经验的联合创始人,抑或缩小企业规模不依靠外部投资。

对天使投资人来说,这并不是一个必须要解决的问题。他们并不是机构或政府实体,而是以个人的名义进行投资。所以他们不会为了初创企业的假想而负责。他们只想投资而已。

所以要么肯定所有问题,要么修改你的方案吧。

主流的天使投资并不适合所有人。投资人成为联合所有人及潜在的老板,这是有问题的。投资人可能会在未来的三到五年内迫使创业者退出,或是在决策过程中干预过多。

此外,不适合天使投资并不意味着你的企业就不会成功。相当多的初创企业在没有天使投资的情况下也取得了成绩。他们向家人朋友筹资或贷款。或者致力于商业计划,争取企业的增长,通过销售来支持企业的资金。

本文出自 三部曲网络 - 新闻中心,转载时请注明出处及相应链接。

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