创投机构谈女人生意经

作者:三部曲网络 分类: 发布于:2015-1-26 15:41 ė1657次浏览 651条评论

导语:和男性相比,女性消费欲旺盛、消费能力强、消费频次逐年提升,蕴藏着巨大潜力和商机。

俗话说女人的钱好赚,和男性相比,女性消费欲旺盛、消费能力强、消费频次逐年提升,蕴藏着巨大潜力和商机。近期多家创投机构在清科集团举办的美业沙龙上表达了对该行业的乐观看法。他们认为,瘦身和整形未来在女性消费中的比例会提高,但是由于客户性质不同,女性客户的挖掘和维护需要更多精力。

消费独立壮大下游

世铭投资合伙人任重表示,随着社会经济的发展,中国女性的地位更加独立。反映到生活层面,首先是收入逐渐提高。另外,考虑到当前人口结构,未来中国男女不均衡会加剧,所以会有更多人买礼物送给女朋友。从收入来源看,女性的收入来自自己的工资、配偶的资助、父母的资助。中国素有女儿富养的传统,所以女性可支配的财富不一定比男性低。

任重表示,从细分市场来看,不是特别看好婚庆网站,因为恋爱的周期很短,一般都是一锤子买卖。但是女性美业中整形和瘦身机会相对较大,因为当前一些女性认同减肥是一生的事业。目前,这一市场的产品层次较多也较为混乱,有低端产品,也有减肥药、代餐,还有一种减肥社区,盈利模式是把互联网上的使用者变成消费者。而在手术、医学美容方面同样有较大的潜力,因为多数国人宁愿花时间做按摩也不愿意出去走两步。任重表示,这两个行业在女性消费里的利润率最高,预计未来更多的机会在前端。因为未来会有一些受过教育的高知女性,开始进行自主式减肥。

女性产品应该定义为可以贩卖感情的产品,一个典型代表就是婚纱产业。女性天然对爱情是崇尚的,所以金夫人这样的企业会上市,且女生一定是追求年轻的,这是个永恒的话题。

O2O不会颠覆所有

任重提到当前火热的O2O概念,线上到线下,从信息聚合到导流,再到B2B,美甲领域可以按此模式操作,因为这个领域技术含量低。但是想在整容行业中完全这么做难度大,因为整形手术是在正规手术室完成,国家有严密监管,消费者做之前需要考虑一段时间,所以它不会实现线上革命。

红杉资本中国基金董事总经理王岑表示,O2O实质就是服务电商,可以直接形成交易是其最大特征。针对目前市场上出现的O2O的细分行业,比较典型的是美甲、上门剪发、上门按摩等,这些女性集中消费的领域目前已经有多个O2O案例实现。

王岑认为,虽然现在女性消费的O2O模式出现很多,但是未来一二线城市是主战场,三四线城市的消费水平虽然在提升,但是不如预计的乐观。行业的现状是,大部分O2O企业订单主要集中在北京、上海、广州、深圳,二线城市包括杭州、南京、无锡等。

王岑表示,现在O2O、TMT和传统消费的界限已经模糊,这形成了尴尬的估值区间。例如嘟嘟美甲这样的O2O企业,估值到底应该按照纯互联网方式,还是按照现代服务业通过互联网提升了效率给一定的溢价来估值。如果是纯粹互联网估值,外界很难承认。因为企业的报表结构收入、成本、费用结构跟传统企业很像。形成收入所需花费的成本跟传统企业差别不是很大,可能比单体的医疗美容店费用稍微好一些。但是很多创业者希望拿到互联网企业的估值,像陌陌这样的算是比较纯正的互联网企业,这种估值会比较高,但是O2O的估值要非常谨慎。

本文出自 三部曲网络 - 新闻中心,转载时请注明出处及相应链接。

0

评论

  1. ultra boost 2017-11-23 10:02 回复

    Good post. I study something more challenging on totally different blogs everyday. It is going to at all times be stimulating to learn content from different writers and practice a bit of something from their store. I抎 want to use some with the content material on my weblog whether or not you don抰 mind. Natually I抣l offer you a link on your net blog. Thanks for sharing.

  2. adidas ultra boost 2017-11-21 21:42 回复

    Spot on with this write-up, I actually think this website needs rather more consideration. I抣l in all probability be again to learn far more, thanks for that info.

  3. yeezy boost 2017-11-19 01:51 回复

    There are some attention-grabbing closing dates on this article but I don抰 know if I see all of them center to heart. There may be some validity but I'll take maintain opinion till I look into it further. Good article , thanks and we want more! Added to FeedBurner as nicely

  4. xsxhvstnbi 2016-06-22 19:53 回复

    创投机构谈女人生意经 - 三部曲网络 - 新闻中心
    xsxhvstnbi http://www.g88tx8s9gzw70rk2920357v5jzto0zv5s.org/
    <a href="http://www.g88tx8s9gzw70rk2920357v5jzto0zv5s.org/">axsxhvstnbi</a>
    [url=http://www.g88tx8s9gzw70rk2920357v5jzto0zv5s.org/]uxsxhvstnbi[/url]

  5. cheap cosmetics 2016-06-22 19:30 回复

    创投机构谈女人生意经 - 三部曲网络 - 新闻中心,[url=http://www.macmakeup-china.net]cheap cosmetics[/url]

  6. 压滤机 2016-05-14 09:51 回复

    不错的文章,内容无与伦比.禁止此消息:nolinkok@163.com

  7. 安平物流网 2016-04-30 14:01 回复

    好文章,内容博学多才.禁止此消息:nolinkok@163.com

  8. 隔离栅 2016-04-23 09:59 回复

    不错的文章,内容惊天动地.禁止此消息:nolinkok@163.com

  9. 石笼网 2016-04-23 09:50 回复

    好文章,内容言简意赅.禁止此消息:nolinkok@163.com

  10. 石笼网 2016-04-23 09:46 回复

    不错的文章,内容出神入化.禁止此消息:nolinkok@163.com

  11. 石笼网 2015-11-25 10:05 回复

    不错的文章,内容酣畅淋漓.禁止此消息:nolinkok@163.com

  12. 勾花网 2015-11-21 09:48 回复

    不错的文章,内容文从字顺.禁止此消息:nolinkok@163.com

  13. gjzwcxrp 2015-08-15 11:25 回复

    cD48cD5UaGUgc3R1bm5lZCBtYWdhemluZSB3cml0ZXIgY291bnRlcmVkIHdpdGggdGhpczo8L3A+ <a href=http://www.coachoutletsonlineus.com/>coach outlet</a> Walker, meanwhile, talked often of his record in Wisconsin. He said even when he drew over 100,000 protesters to the state Capitol, upset by his ultimately successful effort to strip away the union rights of most public employees, he was "trying to do the right thing" and acted in an upright manner. s <a href=http://www.coachoutletstoresinc.us.com/>coach factory outlet</a>
    THREE FATTY FANTASTICS <a href=http://www.coachoutletsonlineus.com/>www.coachoutletsonlineus.com</a> Premiums for single coverage averaged $6,025, up about 2%, with workers paying $1,081 toward the cost.
    The victim, who was not identified, was struck in the southbound lanes of Route 206 in Sandyston around 10:34 p.m., said Sgt. Adam Grossman, a spokesman for the New Jersey State Police. <a href=http://www.coachoutletstoresinc.us.com/>coach factory outlet online</a> Step 2. Grab a 3-inch section of hair on one side of the part and split it in two. Twist the 2 sections around each other tightly until you reach the ends and secure with a hair tie. Once you release the twist, it will loosen but not unwind completely. d <a href=http://www.coachoutletsonlineus.com/>coach black friday</a>
    Newcastle are looking to end pre-season on a high after a third friendly without a win at York City on Wednesday, where they lost 2-1 on the back of a draw with Sheffield United and a defeat to Portland Timbers in the United States. <a href=http://www.coachoutletstoresinc.us.com/>coach outlet</a> But they did a great job of executing their game plan. They made it tough for him inside.
    n "It was like overcoming the fear to take the trip, taking that leap of faith," she said. <a href=http://www.coachoutletstoresinc.us.com/>coach factory outlet online</a> Tel <b>972-9-7604719</b><br> <a href=http://www.coachoutletsonlineus.com/>coach outlet</a>
    鈥?Why? 鈥淲e believe that membership to the EU is essential to allow free trading between the UK and other countries, so we are firmly of the mind-set that leaving would be absolutely wrong." <a href=http://www.coachoutletstoresinc.us.com/>coach outlet online us</a> "Scientists who worked with the specimen have not developed symptoms, but have been offered antibiotics that can prevent anthrax from developing in people who have been exposed," the statement said. http://www.coachoutletstoresinc.us.com
    Placing Australia's Indigenous heritage at the centre of our representative democracy would be far more meaningful for most people than an anachronistic royal ceremony and would better acknowledge the First Australians as the real founders of our national legitimacy. <a href=http://www.coachoutletsonlineus.com/>coach outlet online</a> But, according to multiple sources on the ground, fighting in several southern Yemeni cities barely stopped, even for a moment. Within two hours, bombs were again falling on Sana a and other cities. r <a href=http://www.coachoutletsonlineus.com/>coach outlet</a>
    Finch was left out of Yorkshire鈥檚 team for their most recent win over Nottinghamshire at Headingley earlier this week because of his lack of red ball cricket since recovering from a torn hamstring and the pool of batsmen available for selection. <a href=http://www.coachoutletsonlineus.com/>coach outlet online</a> The illegal migration from the Horn of Africa and smuggling Africans to Yemen
    Gamboa was arrested last week and pleaded guilty to one misdemeanor count of disorderly conduct on Monday. He will miss Montana鈥檚 season opener at the end of the month while serving a one-game suspension. <a href=http://www.coachoutletstoresinc.us.com/>coach factory outlet</a> Taipei Water Department's head Chen Chin-hsiang (闄抽對绁? said in an interview yesterday that it is not feasible for his department to use one of the two water sources exclusively.
    If a major kitchen remodel or new living room furniture isn t in the budget, there are minor modifications seniors can make to showcase an older home and make it more appealing to potential buyers. Painting interior walls is by far the most inexpensive, quick fix. <a href=http://www.coachoutletsonlineus.com/>coach outlet black friday</a> More In:
    Eligibility: Open to amateur boys and girls under age 19 (18) as of July 27, 2012. Contestants must be a legal resident of Wisconsin. <a href=http://www.coachoutletstoresinc.us.com/>http://www.coachoutletstoresinc.us.com</a> Because the 12 jurors failed to unanimously agree that Holmes should be executed, he will be sentenced to life in prison without parole for the chilling 2012 attack on a midnight screening of a Batman movie that also left 70 injured.
    o Penney, who is from West Yorkshire, will appear at Southend Magistrates鈥?Court on June 8. <a href=http://www.coachoutletsonlineus.com/>http://www.coachoutletsonlineus.com</a> Of course, there are more mainstream options including a brand new well-researched guide to California wines.
    3 IAN BAKER-FINCH <a href=http://www.coachoutletstoresinc.us.com/>coach outlet black friday</a> Hemming ran from cops when they pursued him at North Park on July 27, 2014, after they saw him and another man who were standing near open alcohol containers. Officers told Hemming to stop, but he ran and eventually pointed a replica of a stainless steel Beretta 92 pistol at the officers. m <a href=http://www.coachoutletstoresinc.us.com/>coach factory outlet online</a>
    What was the last band you saw live? Snow Patrol. <a href=http://www.coachoutletstoresinc.us.com/>coach outlet online us</a> Fire Safety House
    b Ida Ochoteco <a href=http://www.coachoutletstoresinc.us.com/>coach outlet black friday</a> It could be time to cut the cord and power on. Here are five of the latest wireless earbuds. l
    Youth Class B: 1 Oliver Rouse (Beta) 1; 2 Carl Taylor (Gas Gas) 3; 3 Robert Weatherill (Gas Gas) 3. <a href=http://www.coachoutletsonlineus.com/>coach outlet store online</a> A number of Auer's research papers have focused on genetic links to diseases disproportionately common among African-Americans and Latinos. He spends his time at a computer, analyzing data from thousands of medical histories. <a href=http://www.coachoutletsonlineus.com/>www.coachoutletsonlineus.com</a>
    IHdhcyBldmVyIHdyaXR0ZW4uIEkgdHJ1c3RlZCB0aGUgZG9jdG9ycywmIzgyMjE7IHNoZSBzYWlk <a href=http://www.coachoutletsonlineus.com/>coach outlet</a> 10. ON YOUR BIKE c <a href=http://www.coachoutletstoresinc.us.com/>www.coachoutletstoresinc.us.com</a>
    Mr Hamblin-Boone said: "We do not believe that is something that will be achieved through a large amount of money being spent on adverts." <a href=http://www.coachoutletsonlineus.com/>coach outlet online us</a> It must have been a highlight of most of the youngsters鈥?lives. In the other marquee there were some dignified speeches, and the presentation of another specially written address.
    Pepsi spokesperson Elisa Baker would not say whether the complaints that prompted the recipe change focused on safety concerns or taste, but the company stands behind aspartame's safety. Diet Pepsi sold in other countries will keep the old recipe. <a href=http://www.coachoutletsonlineus.com/>coach outlet online us</a> Maintaining a flexible and strong balance sheet, including a strong capital position, continues to be a strategic focus for the group, Mr Narevsaid. g <a href=http://www.coachoutletstoresinc.us.com/>www.coachoutletstoresinc.us.com</a>
    Shows start at 2.30pm and 7.30pm on most days, and all tickets are 拢10. <a href=http://www.coachoutletsonlineus.com/>coach outlet online</a> The auctions offer a rare insight into the world of classic car collecting.

  14. 衡水物流园 2015-07-10 09:33 回复

    好文章,内容才思敏捷.禁止此消息:nolinkok@163.com

  15. 热镀锌钢格板 2015-07-10 09:20 回复

    好文章,内容气贯长虹.禁止此消息:nolinkok@163.com

发表评论

电子邮件地址不会被公开。必填项已用*标注

Ɣ回顶部