柴静的雾霾纪录片是怎么火的?

作者:三部曲网络 分类: 发布于:2015-3-5 9:58 ė2518次浏览 630条评论

导语:2月28日上午,人民网发布了《柴静调查:穹顶之下》的专题和专访柴静的文章。截止发稿时,《穹顶之下》的播放量早已破亿。

火爆网络的Duang和裙子尚有余热,柴静的雾霾调查就接棒刷屏了朋友圈。

2月28日上午,人民网发布了《柴静调查:穹顶之下》的专题和专访柴静的文章。由此引爆了公众对该纪录片的关注和对雾霾的讨论。

中午时分,《穹顶之下》上线腾讯视频、优酷网、乐视网等各大视频网站。在播出之后,引发了网民的关注。下午开始,朋友圈等社交网络被柴静的雾霾调查刷屏。

为什么这则纪录片这么火?作为前央视主持人和知名记者,柴静在业内有一定的知名度。她曾长期制作污染治理报道,比如《山西:断臂治污》、《事故的背后》、《尘肺病人维权调查》等,在报道环境污染问题上有丰富经验。

而环境污染关系到每一个人的身体健康,雾霾问题的严重性近几年已经被公众所了解。但雾霾到底从哪里来,是怎么形成的,有什么背后的深层次原因,普通民众对此却不甚了解。

柴静为拍摄《穹顶之下》,走访了多个污染现场寻找雾霾根源,并奔波于中国、美国、英国寻求空气污染治理的教训与经验。全片从“雾霾是什么?从哪儿来?该怎么办?”三个问题切入,深入浅出地向观众讲解了雾霾的危害、产生原因、治理困难以及经验教训等等。

其中的复杂数据往往用简单通俗的话来总结,甚至采用了动画的形式向公众传达,如此低门槛的纪录片,让人不觉得晦涩难懂。

纪录片是以柴静演讲的形式进行的,其实在一月份就已经录制好。根据在录制现场的南方周末记者汪韬的叙述,这是一场“秘密”的演讲:“2015年1月27日晚上11点,白色丝质衬衫,浅色牛仔裤,平底皮鞋。柴静以一个母亲普通的装扮,完美地完成了演讲。无数台摄像机,黑色大屏幕,全程无人发微博、朋友圈,我坐在小剧场的地上,和数百人,静静地、秘密地观看了这场演讲。”

柴静在今年1月纪录片首发的公开演讲中说,“这是我和雾霾之间的私人恩怨”,没有想到要公开。然而随着调查的深入,她认为“作为一个媒体人,有责任向大家说清楚,不耸动,也不回避,尽量说明白。”

对于这则调查视频的拍摄费用,柴静透露,是她自费拍摄,差不多花了100多万,主要靠自己之前出书的稿费担负。

截至昨晚20点30分,该纪录片在各网络平台已累计播放超过3500万次,这个数字怎么理解?《纸牌屋》第二季开播时,一周的点击只有2000万上下,《穹顶之下》的热度已超过了很多热门电视剧。

而到了今早9点,各大视频网站统计的《穹顶之下》播放数据是:腾讯视频7426万;乐视网1063万;优酷1006万;搜狐视频203万;爱奇艺109万;凤凰视频69万,土豆网63万,合计播放量达到了9939万。

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